The decision to rebrand the image of Nigeria under the slogan "Good People Good Nation" was recently made public by the country's minister of information Professor Dora Akunyili.
The aim is to make Nigeria and Nigerians look better in the eyes of the rest of the world.
However, many believe slogans and colour combinations will have little effect on the image of a country with a government known for stealing common wealth, securing electoral victories through foul means and killing perceived opposition.
Since the arrival of the internet Nigeria has become even more famous for its army of online scammers, known as 419 fraud, offering quick riches in exchange for the banking details of those it target.
The 419 scam originated in the early 1980s as the oil-based Nigerian economy declined.
It was begun by unemployed university students who scammed business visitors interested in shady deals in the Nigerian oil sector.
The number "419" refers to the article of the Nigerian Criminal Code that deals with obtaining property by false pretences.
However, it has since widened and has been copied across Africa, Asia and Eastern Europe as the spectre of identity theft has grown.
Critics of the rebrand argue that Nigeria must address key challenges like poverty, ignorance and disease to improve its image and that any rebranding exercise that does not address these challenges misses the point.
The Information Minister claims the rebrand will not be wasteful arguing that it will succeed this time because the project will be "home-grown" with the support of the Nigerian people.