Brand Association Maps (BAMs) are created by software that crawls the three billion consumer conversations occurring online at any time.
"The maps offer brands a way to understand what consumers are actually saying about them, without having to prompt them," said Alex Burmaster, European internet analyst, Nielsen Online.
The maps are targeted at marketers, agencies, PR specialists and media buyers.
Buzz Metrics claims that BAMs can help advertisers manage their brands online, identifying key issues related to their own and competitor brands.
Burmaster said that this knowledge can be used to tailor messages in online advertising, to create campaign slogans and to form a coherent brand message from chief executive level through to marketing and sales teams.
"If a BAM reveals negative associations, brands can deal with related keywords and 'own' conversations around them," Burmaster added.
Buzz Metrics was launched in 1999 by the co-founders of Nielsen Online (formerly Nielsen//Netratings).
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