Brand3 collates retail market measurement data, household panel information and customized survey research; this provides information about the beliefs consumers hold about a brand, their shopping style, purchasing behaviour, and the place the brand holds within a product category.
The data provided by the service enables clients to evaluate brand sales and positioning; diagnose problems; identify opportunities; alter or adjust their marketing programs; and monitor the results.
John J. Lewis, chief executive of ACNielsen North America, said: "Brand3 breaks the boundaries of conventional analytics and unscrambles complex networks of data to offer an entirely new approach to brand-management consulting."
Brand3 will be a global service which incorporates information from Nielsen's other services, including Scantrack, Homescan and Spectra.
Companies can customize the service to address specific marketing situations, for example to evaluate disappointing results from a recently launched product.