Nickelodeon to open branded theme park in Blackpool

Children's TV brand Nickelodeon is to open a £10m offshoot Nickelodeonland at Blackpool Pleasure Beach in April 2011.

Nickleodeon: plans theme park in Blackpool
Nickleodeon: plans theme park in Blackpool

The theme park will be set in six acres and will feature 14 rides based around popular Nickelodeon characters including 'Spongebob Squarepants' and 'Dora The Explorer'. It will include themed retail and catering outlets.

Gerald Raines, senior director at Nickelodeon Theme Parks and Attractions, said: "This is an ideal location for Nickelodeon and a great opportunity to expand our global presence.

"We look forward to offering Pleasure Beach patrons experiences that are unique to Nickelodeon and based on fan favourites like 'Spongebob SquarePants' and 'Dora the Explorer'."

New rides include SpongeBob's Splash Bash, Avatar Airbender and The Rugrats Lost River.

Amanda Thompson, managing director of Blackpool Pleasure beach, said: "Both of our brands represent fantastic family fun and Nickelodeonland will combine Pleasure Beach's reputation for amazing rides and attractions with Nickelodeon's favourite fun characters to produce a wonderful attraction, which will wow visitors to the park."

Earlier this month, Nickelodeon announced The app was created in-house by Nickelodeon Digital.

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