Nintendo has won Department of Health backing for featuring the NHS Change4Life logo in its new ad campaign promoting the Nintendo Wii Fit Plus, the sequel to the hugely popular Wii Fit game.
The endorsement is the first time the Department of Health has backed the gaming industry.
"Active video games where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving more," said a Department of Health spokesman.
The government's animated Change4Life campaign had previously stoked the ire of the gaming industry by featuring people playing video games. The message of the campaign was to get people active and the implications were that gaming is not part of a healthy lifestyle.
But, with Nintendo's motion-sensor technology and Microsoft developing a rival technology, gaming can now be more about jumping up and down than vegetating on the couch.
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