The NFL Sunday Ticket allows American football fans in the US to watch all NFL matches, traditionally played on Sunday afternoon, through their digital boxes, rather than select games through regional broadcasters.
The Wall Street Journal reported that the deal is worth $4bn, or $1bn a year between 2011-2014, which is a 43% increase from the previous five-year agreement signed in 2007.
The deal also includes a new platform for broadband users who do not have access to DirecTV satellites.
A new Red Zone Channel, which shows live action cut-ins of games, will also be available to host by other cable, satellites, wireless and internet companies.
Chase Carey, DirecTV CEO, said: "The NFL Sunday Ticket service has been a part of DirecTV since our first year of operation and is one of the defining characteristics of our best-in-class positioning.
"This latest extension allows us to retain and broaden our most popular sports subscription service. Through our wireless offering to NFL Sunday Ticket customers and the new broadband service to non-customers, we're now able to expand the reach to even more NFL fans everywhere."
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