The system will display the US DMA member logo in search results and on data cards and this new feature can be seen by everyone using NextMark's mailing list search engine at and by subscribers using the list brokerage system.
Lee Kroll, co-chairman of the US DMA's list leaders group and president of Kroll Direct Marketing, said: "The US DMA member indicator highlights the lists from vendors that are DMA members and adhere to the US DMA's guidelines for ethical business practice and the privacy promise."
The US DMA member indicator is free to US DMA members.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .