The coverprice rises in the broadsheet sector, led by the Daily Telegraph and The Independent, saw all the quality dailies fall sharply from the previous month. The Telegraph slipped to 972,596 from 995,817 in September, while The Independent plummeted 1.73% to 184,309.
The Guardian was the next to raise its coverprice to join the Telegraph and the Indy at 55p. It dropped to 388,538 from 406,070 last time. The Times, the last to raise its price up 5p to 45p, was down 0.78% to 693,010.
In the mid-market, the Daily Mail's circulation fell to 2,349,751 from 2,439,423 last time, and the Daily Express slipped below the magic 1m figure to 929,877 from 1,003,077.
Among the tabloids, The Sun was down 3.24% at 3,612,258 from 3,733,266 as it continued its price war with the Daily Mirror, which was down 1.68% to 2,095,125 from 2,130,859, forcing editor Piers Morgan to admit that its more serious style of reporting has proven unpopular with readers.
However, there is likely to be better news with November's ABC figures. The Mirror is reported to have achieved its biggest circulation boost since the death of Princess Diana, after it secured the exclusive to publish Diana's butler Paul Burrell's story much to the chagrin of rivals The Sun and the Daily Mail.
The newspaper claims sales improved by 360,000 copies on the first day of Burrell's story, and 340,000 on the second day, the biggest two-day increase since Princess Diana was killed five years ago.
The Mail is also likely to show a gain for its coverage of Ulrika Jonsson and her sexual assault tales, designed to help boost sales of the former weather girl's biography.
News of the slump will add to the woes of Mirror owner Trinity Mirror, which is losing its chief executive Philip Graf and is also without a finance director.
The only riser, Richard Desmond's Daily Star, was up 0.47% to 722,653. However, its new Sunday sister title, the Daily Star Sunday fell sharply by 27.46% to 521,762 from its debut 719,308 circulation.
Trinity Mirror's The People continued its downward spiral, falling 7.64% to 1,202,315 despite its revamp. The market leader, the News of the World, fell 1.54% to 4,004,586 and the Sunday Mirror fell 5.93% to 1,697,419 from 1,804,334.
Among the broadsheets, the Sunday Times, with its new format and £1.40 cover price, dipped just 0.98% to 1,389,078, while the Sunday Telegraph managed a 1.28% increase to 791,669.
The Observer fared considerably better than its sister daily newspaper, The Guardian, with a 5.76% jump to 488,718, while the Independent on Sunday also managed a rise, up 0.75% to 228,328.
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