Gordon, who joined News International in 1987, will report to Mike Anderson, managing director of NGN, which houses The Sun and the News of the World.
Anderson said: "At a time when The Sun and News of the World hold the highest ever market share and is now officially the fastest-growing news and entertainment site in the UK, Gordon will provide us with a dedicated focus for our non-newspaper business."
Anderson added that Gordon will also explore commercial partnerships in line with News International's growing online audience.
He said: "Along with growing our own businesses, there are also opportunities through joint venture, partnerships and acquisition."
Gordon said: "This is a great time to help choreograph the future of a business with such great content. We can see some very exciting opportunities with the convergence of media devices, the growth in penetration of broadband and the ever-increasing usage of mobile."
Earlier this month, The Sun's website claimed it gained 56m new readers from around the world in 2006, following a site redesign.
According to ABC Electronic, the site generated 1.2bn page impressions over 2006. The Sun is planning to introduce new features and further changes to the site this year.
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