Drawing on research from Microsoft advertising, conducted with Brand Science, News International Commercial has launched print ads that stress the power of newspapers and magazines.
Copy in the ad states: "For every £1 spent on advertising by retailers, newspapers and magazines deliver £6.41 in sales – more than any other media and 164% greater than TV."
Created by News International's in-house creative team, the campaign launched in The Sunday Times yesterday (7 February) and will run across all News International titles.
Paul Hayes, managing director of News International Commercial, said: "Our close partnerships with retailers have helped to deliver exceptional results. These robust new figures from Microsoft deliver further evidence of retailers continued return on investment with newspapers".
Last week, News International revealed plans to collaborate with Korean car manufacturer Kia Motors, ahead of this summer's FIFA World Cup in South Africa.
This marks the first time News International titles have worked with sibling TV brands to create a sports content platform for a commercial partner.
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