LONDON - Newcastle United FC has announced that its stadium will now be known as the Sportsdirect.com @ St James' Park.
The stadium will bear the name until the end of the season under the deal, which is sure to enrage many of the club's fans.
Newcastle, currently playing in the Coca-Cola Championship, will aim to get a new sponsor for next season, when the club hopes to return to the Barclays Premier League.
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