LONDON - Newcastle United is looking for a stadium naming-rights partner for its home ground, St James' Park.
The news follows owner Mike Ashley's decision to take the club off the market. He had put the Championship outfit up for sale in June.
While stadium naming rights are not as common in Britain as they are in other countries, such as the US and Germany, there are some high-profile examples, most notably Arsenal's Emirates Stadium and Bolton's Reebok Stadium.
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