DDB Brasil has admitted that it was responsible for creating an ad for the World Wildlife Fund featuring an exaggerated recreation of 9/11.
The campaign, which ran once in Sao Paulo and was entered into this year's Cannes Film Festival, showed a number of planes flying into the New York skyline, in an effort to highlight how much more catastrophic natural disasters, such as the 2005 tsunami, are than man-made ones, such as 9/11.
Chuck Brymer, DDB's global chief executive, has issued an apology.
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