The year-long campaign will be supported by brands American Express, American Airlines and Travelocity.
The campaign, which has been created in-house, will be promoted in the UK through outdoor media, major news websites and print.
The campaign will use vibrant imagery to sell the city’s five boroughs to a large domestic and worldwide audience. Activity will run in major US cities, along with Europe, Brazil, Canada and Australia.
The campaign has been created by NYC & Company, New York’s official marketing and tourism and partnership organisation.
Willy Wong, the chief creative officer at NYC & Company, said: "The art reflects the energy, diversity and passion of the city, and will, hopefully, inspire a sense of optimism for future visits."
NYC & Company forecasts that the city will lure 41 million visitors this year. Its goal is to attract 50 million annual visitors by 2012.
Promotional packages to visit New York are being offered by American Airlines, American Express and Travelocity.
The campaign, which has been created in-house, will be promoted in the UK through outdoor media, major news websites and print.
The campaign will use vibrant imagery to sell the city’s five boroughs to a large domestic and worldwide audience. Activity will run in major US cities, along with Europe, Brazil, Canada and Australia.
The campaign has been created by NYC & Company, New York’s official marketing and tourism and partnership organisation.
Willy Wong, the chief creative officer at NYC & Company, said: "The art reflects the energy, diversity and passion of the city, and will, hopefully, inspire a sense of optimism for future visits."
NYC & Company forecasts that the city will lure 41 million visitors this year. Its goal is to attract 50 million annual visitors by 2012.
Promotional packages to visit New York are being offered by American Airlines, American Express and Travelocity.
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