Most read: Coca-Cola selects WPP agency team for global campaign
– Ogilvy & Mather New York, Madrid’s SRA Rushmore and Buenos Aires-based Santo – to lead the next global marketing campaign for its flagship brand.
北京赛车pk10's Brittaney Kiefer reports, earlier this year invited ten agency partners from around the world to pitch ideas for a campaign.
The company decided to go with a "networked agency approach", according to a spokesperson.
"This approach allows us to harness thinking from some of the best agency minds in the industry today and see the great work that comes from collaborating against a common brief for Coca-Cola."
Coca-Cola spokesperson
Read more about .
Bookmark this: A glossary of programmatic terms
If you're a programmatic expert, please skip to the next item. However, if you're a bit hazy on some of the acronyms and jargon thrown around when colleagues discuss programmatic , check out this , helpfully compiled by Sizmek's regional vice president for northern Europe, Ben Walmsley.
Bookmark it and refer to it in meetings when you need reminding .
On social: Hidden messages
Here's a sneaky, and cool, social campaign by agency for Warner Bros UK's The Man From UNCLE.
To enter a competition, Instagram users have to regram the post below, apply the right filter to reveal the answer to the competition, then include the answer in the caption. Here's the original post:
And the difference once the right filter is applied:
Ad campaigns: Land Rover kicks off Rugby World Cup brand campaign
, Marketing's Ben Bold reports. It showcases 11 local rugby clubs from across the world, which it is involved with at a grassroots level. The film moves on to Land Rover's involvement as a Worldwide Partner with the World Cup.
The brand campaign will include high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement, and was developed by a group of agencies including Fast Track, Lean Mean Fighting Machine, Lida, Mindshare and The Brooklyn Brothers.
Read more about or check out more of the latest .
Late breaking: Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
Our sister Haymarket title PR Week has discovered that the subject of a Press Association real-life feature was in fact an employee of a PR firm representing the product it endorsed.
The feature was published online by the Daily Mail, Daily Mirror, Metro, Huffington Post and a range of other publications on 4 August. PA has apologised and reimbursed the publications that took the story.
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Compiled by Jonathan Shannon
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