Teletext has created the new role of CRM manager for Teletext Holidays and appointed Tessa Soutworth, previously direct marketing manager at Sainsbury's.
She will be responsible for integrating customer communications across all the Teletext Holiday platforms including satellite, cable TV, the internet and analogue TV.
According to marketing director Marc Bell, there will be increased focus on using email marketing to build relationships with customers. "Tessa will be advising on a strategy for growing our database with opted in records," he said.
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