Novartis, the Pharmaceuticals-to-consumer-goods giant, has launched
the first website for its Ovaltine Power range of milk drinks as the
main-stay of a new promotional campaign.
Designed to build an ongoing dialogue with kids aged six to 14, the site
is based around a series of challenges which visitors are encouraged to
complete in return for points. Once they have earned the required amount
they can download a customised Ovaltine Power web browser.
Additional games and prize promotions will be added to the site on a
regular basis in a bid to build repeat traffic and establish an ongoing
dialogue.
Web activity will tie into a promotional roadshow featuring a bus with
web terminals, which will tour the country providing kids with the
chance to surf the site and play interactive games.
Site design was by web house Soho London, which won the business late
last year after a four-way pitch that included Teamworks and Traffic
Interactive, the new media agency in which AMV holds a minority
stake.
The budget for the web project is believed to be between pounds 50,000
and pounds 100,000, with activity being overseen at Novartis by Ovaltine
Power brand manager Alison Palmer.
The web site can be found at www.ovaltinepower.co.uk.
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