New 'magazine' for iPods set for first download next week

LONDON - As the last ever issue of Smash Hits appears, a new 'magazine' is being launched that can be downloaded on to iPods.

Described as a "digital video magazine", Mooky will be available as a free video download from the iTunes shop, starting Monday February 13.

The timing is ironic because February 13 is also the day the last issue of Smash Hits will be published. The magazine has been closed by Emap after sales dwindled -- a trend that is partly blamed on the rise of teen spending on new media, including downloads.

Mooky will have news, gossip, music videos and competitions, and new issues will appear bi-monthly.

The magazine has been created by , partly as a demonstration of its content creation tool that transforms text into video at the push of a button.

The tool has been developed to help create more interesting content, as the trend for podcasting and digital downloads grows exponentially.

Mark Rock, managing director of Best Before, said that the emerging media brings a new area of activity for broadcasters and advertisers.

Rock said: "Suddenly, a whole new means of getting content on to any screen is available, content that until now just wouldn't be suitable for a broadcast medium."

The full magazine goes live on Monday, but can be previewed at the before then.

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