Macmillan Cancer Research is using DRTV for the first time in a campaign to develop its donor base and build awareness of its work.
The campaign asks people to commit to a monthly £3 donation by direct debit. It features a family, one of whom has cancer, and explains the charity's work. The message is that Macmillan helps both cancer sufferers and their families.
A freephone number appears throughout the 90-second ad, which was created by agency Different Kettle. It is being aired on satellite and cable channels including UK Horizons, Granada Plus and ITV News.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
