Mason joins the raft of top DM names appointed to the company in July. These included Bill Cockburn, the former chief executive officer of Royal Mail and manging director of BT, as chairman; former Mailcom founder Eddie Shotton as deputy chairman; and former Proximity chief executive officer Simon Hall as a non-executive director.
Mason was formerly client services director at Brann and a board account director. Mason's new role will also entail business development, specialist outsourcing and print manangement.
Mason's career spans 17 years in print management and 10 years in direct marketing. She will report to chief operating officer Neil Shotton and group managing director Phil Westoby.
According to Shotton: "Nicki will supplement our existing management team with a range of skills and experience to help New Logic deliver on its innovative proposition. With such key players as Nicki on board, we are confident that we will deliver over and above our clients' expectations."
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