With the new risk-and-reward option, the company claims to be unlike anything else in the industry. It will offer a joint investment in any activity it carries out for its clients and will share the successes and liabilities. For example, if staff training in a project were involved, New Logic would take on the risk of investing in training that team.
So far, the company says it has signed up two major financial services businesses and a large utility player on a performance-related basis.
Bill Cockburn, former chief executive officer of Royal Mail and BT, joins the company as chairman, with former Mailcom founder and chief executive, Eddie Shotton, as deputy chairman.
Simon Hall, president of the Institute of Direct Marketing and former Proximity chief executive officer, will be a non-executive director.
New Logic's managing director is Phil Westoby, former managing director of the Orchestra Group.
So far, the company has secured three UK locations in Milton Keynes, Radlett and South Tyneside. There are plans to open a London office during 2005.
Neil Shotton, co-founder and chief operating officer, said: "What we offer has changed the style of relationships clients have with their customers, moving it towards a true customer focus which will produce enhanced customer loyalty and a better customer experience."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .