The John Peel Festival of New Music will run alongside the convention from 11-13 October at the Norwich Art Centre.
The convention is run jointly by the Art Centre and charity Community Music East.
Gigs will be held in 10 venues all over the city and are open to the public.
Jenny Allison, marketing manager at Norwich Arts Centre, told Event that John Peel’s name will "ignite people’s imaginations" and entice them to the festival. "The event is all about championing new music, as John Peel did, so we hope it will encourage people to be a bit more adventurous and check out a new band. There will be lots of music professionals in the city during the convention, so there’ll be lots of opportunities for networking."
Now in its third year, Norwich Sound & Vision brings together bands, musicians, record labels, filmmakers and writers. Last year it attracted more than 6,200 people.
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