The restructure is the first major move by newly installed managing director Martin Bowley, who took up the role on 1 February.
A new client sales team will be headed by former account director Jeremy Playle, who will have two staff reporting to him, working on improving direct relationships with clients.
Bowley has also created a new position of head of agency trading, which will be taken up by Jill Brook, deputy sales director at DCM. She will report directly to Gemma Atkinson, DCM's sales controller.
Further, he has created a new position of creative development director, who will focus on relationships with creative agencies. The role has yet to be filled, but Bowley plans to appoint a new creative development team when it has.
He said: "I wanted to make the commercial team more client- and creative agency-facing, as we have an awful lot to tell people about. We are in a bad recession and cinema is doing well. With 3D ads about to hit us, I want to be closer to creative agencies, in addition to focusing on media agencies."
Meanwhile, DCM's media solutions offering is being expanded. Louise Trinder, head of media solutions, will now focus on its mobile offering and outsourcing functions such as poster campaigns.
DCM is also splitting its marketing and research operation into two separate divisions.
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