The commercial, created by Fallon in association with US animator PES, is the first in a series of three executions planned by the insurance company. The TV work uses stop-motion animation to promote two initiatives that reward customer loyalty - free home-contents cover and two months' free car insurance. One ad depicts toy cars on a Scalextric-style racing track that spells out a thank-you message. The TV campaign is being supported by a direct drive created by Stephens Francis Whitson.
Creative agency: Fallon
Media agency: Universal McCann.
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