The work will show Bob Geldof, Stephen Hawking and Germaine Greer, quizzing Sir Alan Sugar, who has appeared in ads for the savings provider since 2005, on the organisation's product range. Sugar ends each spot with the tagline 'Where can you get all that? Only NS&I'. The campaign breaks today (Wednesday) with a 60-second ad after Channel 4 News. NS&I recently announced plans to expand its partnership with WH Smith by making its premium bonds and savings products available in the retailer's stores.
Creative agency: CST
Media agency: OMD UK.
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