The campaign is based on a romantic fantasy theme, and the brand has tied up with Elle magazine to launch a competition in which consumers are invited to write a modern-day fairytale. The competition, which runs from next month until October, offers the winner the chance to have their work published in the magazine. It will be promoted through a dedicated microsite linked from the Elle website. The TV execution promotes Nina as a natural, fresh and fruity perfume. It shows a woman floating toward an apple-shaped Nina perfume bottle that hangs from a tree.
Creative agency: In-house
Media agency: MPG.
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