The integrated drive, which will break on 18 February, encompasses TV, outdoor and online ads that aim to promote the 'playfulness' of the brand. The creative depicts a black-and-white world featuring animated characters playing basketball. The game is stopped by an octopus who has been monitoring the game using CCTV. A bottle of Fanta Still is opened, spilling 'orange' everywhere, and the game is restarted. Fanta Still launches next month in two flavours, Orange Citrus and Orange Tropical, and marks the beginning of significant investment by Coca-Cola in the Fanta brand.
Creative agency: Ogilvy Advertising
Media agency: Vizeum.
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