Jordan Communications is based in the North West of England and has been launched by Julian Jordan, a former head of media relations for OneTel.
At launch, the agency's clients include US software company Touchstar Software and contact centre specialist Telecom Applications.
The agency is Jordan's first venture after leaving telecoms company Your Communications, where he was head of communications.
"The idea to do this has been fermenting for a couple of years now," he said. "Having managed numerous agency relationships in-house, I've come across some excellent practitioners, but at points I've felt deep frustration too.
"As such, we won't be doing fluffy PR, but instead, targeted, measurable and effective campaigns, supporting clients' efforts to build awareness, generate leads and maintain reputations, while supporting core business objectives."
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