When did you launch your agency and what were your reasons for going it alone?
SEE re-launched in January 2014. It was originally an equipment delivery company and we saw the need to change it into a creative agency selling people rather than kit.
Which campaigns have been your favourites to work on this year and why?
The GlaxoSmithKlein (GSK) Tivicay launch was one of our best. It was a worthy cause and we were able to showcase a large range of our new services from design and project management, through interactive and content-based work over the whole year.
How successfully did your agency trade in the first year?
We grew 74% and exceeded our targets quite substantially, so we were quite successful in year one.
What were the biggest challenges of the year?
Changing the structure and mentality of the workforce and educating our existing clients’ understanding of what we did were the biggest issues. Along with that, we had no collateral to showcase our work to new clients as we had so radically changed direction. Telling people what we did was a huge subject, which the team did exceptionally well over the course of the year.
What have you got coming up in the new year?
We have some great opportunities for the coming year, not least a continuing relationship with GSK and building on our work with National Grid as we develop the services we offer to all our clients.
Do you have any long term goals, targets and strategies for your agency?
We have big plans. We aim to grow by 70% year-on-year for the next four years, and with the backing of our parent company St Ives, we have the ability to deliver on this huge target.
This growth is part of the bigger plan to become a top ten agency within five years by offering the most creative, innovative and interesting live event solutions. The strategy is based around the people we have and the way we sell what we do. We are a people business selling live communications. That strategy will hopefully deliver on the huge opportunity we have.
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