Neutrogena runs online competition for new skincare product

FMCG

James Quilter

February 03, 2009

How long?

1 minute

Neutrogena runs online competition for new skincare product

LONDON - Johnson & Johnson (J&J) is launching a promotional campaign to support the launch of its new skincare product Neutrogena Wave.

The Neutrogena Wave is a battery operated cleansing device which is designed to help open pores and clean skin.

J&J has launched a website to promote the product in advance of its main launch.

The site, which was designed by roster agency Wax, also aims to drive sign up to J&J’s Neutrogena Young Skin CRM programme which offers a variety of skin and fashion tips.

Consumers who join the programme will be entered into a prize draw to win a trip to New York and $1000 spending money. Runners-up prizes include £150 Top Shop shopping vouchers.

Coupons will also be supplied with the Neutrogena Wave allowing consumers to receive money-off of the pads the device uses.

Topics

Marketing