Television campaign

Netflix "you gotta get it to get it" by DDB Canada Vancouver

July 14, 2014

Netflix has released a campaign to make itself better known in Canada. DDB Canada Vancouver created the activity, which comprises TV, outdoor and press work. The humorous TV ads make the point that, if you don't have Netflix, you'll be oblivious to many cultural references.

Credits

Agency
DDB Canada Vancouver
Brand
Netflix
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You gotta get it to get it
Executive creative directors
Dean Lee
Cosmo Campbell
Creative directors
Dean Lee
Josh Fehr
Associate creative director (proposal and test results)
Daryl Gardiner
Art director (proposal and test results)
Daryl Gardiner
Copywriters (proposal)
Daryl Gardiner
Jessica Schnurr
Geoff Vreeken
Copywriters (test results)
Daryl Gardiner
Geoff Vreeken
Agency producer
Karen Brown
Account team
Patty Jones
Roger Nairn
Project manager
Matthew Sy
Strategy
Rob Newell
Production companies
Steam
Anonymous Content
Director
Brian Billow
Director of photography
Dion Beebe
Line producer
Kelly King
Post-production company
Cycle Media
Editor
Matthew Griffiths
VFX/animation company
Peter Debay
Cycle Media
Colourist
Stefan Sonnenfeld
Company 3
Audio house
Vapor Music
Audio house creative directors
Joey Serlin
Andrew Harris
Audio house producer
Natalie Schnurr
Casting agency in LA
Ryan Bernstein
Casting agency in Toronto
Andrew Hayes

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