The slim-line version of ‘A girl for all seasons’ by author Camilla Norton, author of best-selling self-help book ‘How to walk in high heels’, will be bound to jars of the coffee. Purchasers will also receive a £5 discount voucher for the hardback edition of the gift.
Created by agency Billington Cartmell, the promotion will run until May and is the first time the Hal Caff brand has run a gift with purchase offer since its launch. A branded Nescafe message will precede each of the book’s chapters.
Last August, Nescafe Original ran an on-pack promotion to give away 3,000 mugs of money, as part of its ‘Proud sponsors of your coffee break’ campaign.
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