The tour is to showcase manufacturer BSH Home Appliances’ new appliances from Neff and Bosch.
EMS has created two separate campaigns that will use the same formula, but deliver separate brand, product and customer experiences.
Two trucks have been transformed into training academies that are each fully equipped with more than 25 home appliances, such as built-in ovens, hobs, hoods and dishwashers.
The ‘Mobile Training Academy’ trucks will visit major retail destinations and provide retailers and consumers with a hands-on experience of new Neff and Bosch products.
The Neff mobile experience is targeting cooks and kitchen specialists whereas the Bosch experience is designed to feel like a laboratory to showcase its use of technology.
EMS account director Laura Nash said "This project wasn’t just about creating a mobile showroom, but about building two unique engaging and interactive brand experiences, so visitors can get to grips with the new appliances and see the individual benefits of the new features for themselves."
The tour is visiting retailers in April and the consumer leg will commence in May.
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