The print campaign, by G2 UK, mimics the wartime poster carrying the slogan ‘Keep Calm and Carry On'. It features the same slogan on a purple backdrop, with a Nectar card instead of the Sovereign Crown.
The campaign aims to reassure consumers that, among the gloomy economic predictions, they can help stretch their spending power through the use of a Nectar card. Ads roll out on Wednesday (23 June), with media handled by Mediavest.
James Frost, marketing director at Nectar, said: "Our ‘Keep Calm' campaign has been launched to highlight how loyalty schemes like Nectar can give a little back to consumers in difficult times. We are here to advise the nation that if you're savvy about where money is spent – it can really make a difference."
Nectar claims to have around 17 million active household accounts, with participating retailers including Sainsbury's, Homebase and Amazon.
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