The B2B Hub is designed to encourage excellence in direct marketing and will also include news resources, links and a forum area to discuss issues with other practitioners.
The site is being established by a collective of organisations from across the marketing industry, including Base One, Experian and Reed Exhibitions. Using Nest, a content management system developed by Base One Interactive, the website will contain content including news, best practice and access to online expert advice.
Everyone who signs up will receive a free copy of 'The B2B Handbook', a trial subscription to B2B Marketing magazine and will also qualify for a regular email update containing news content provided by B2B Marketing.
The B2B Hub is recruiting members to its new online community at the National Direct Marketing Show at Birmingham NEC on September 14-16.
Representatives will be on hand at the stand to explain the objectives of the B2B Hub, and the benefits of signing up free to the new practical and solutions-orientated .
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