The network, which paid more than $790m for broadcast rights to the 2004 games, said it had sold 98% of its ad spots and is expecting to sell the remaining 2% by the opening ceremony tonight.
NBC has been able to charge up to $740,000 for a 30-second primetime slot, according to reports.
The broadcaster is planning a record 1,210 hours of 24/7 Olympic coverage, nearly three times the amount shown during the Sydney games in 2000 and more than seven times the airtime dedicated to the Atlanta Olympics in 1996.
Viewers can also watch Olympic coverage on six NBC Universal cable channels, including Bravo, USA Network, MSNBC and the Spanish-language Telemundo.
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