LONDON - Peacock Equity Fund, the joint venture investment vehicle backed by NBC Universal, has invested $8.25m into EveryZing, a search technology provider.
The acquisition of the stake follows the appointment of EveryZing to provide universal search and publishing across NBC Universal's internet properties.
Tom Byrne, managing director and group head of Peacock Equity Fund, said: "EveryZing has proven solutions to drive growth of online efforts, making this a very attractive investment opportunity for us."
The Peacock Equity Fund launched in 2007. The joint venture focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential.
Peacock Equity's capital investments include advertising services, digital content and communities, and wireless and international platforms. These include ad network Adify and online gaming outfit Bigpoint.
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