Navy uses digital app to recruit engineers

LONDON - The Royal Navy has launched a new campaign to help attract engineers to officer posts using a new interactive application available via the iPhone and as a Facebook widget.

Navy uses digital app to recruit engineers

The application was created by the Central Office of Information (COI) as part of a digital campaign in collaboration with creative agencies, Marvellous and Glue.

The Navy Engineer Officer Challenge will put potential recruits through their paces with five interactive missions based on realistic Royal Navy training tasks.

The application gives the players an opportunity to rank their results and challenge friends or visit the Royal Navy website for more in-depth career information, or join the Royal Navy Recruitment Facebook group.

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