Navy looks to social gaming to drive recruitment

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Sarah Shearman

April 11, 2011

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Navy looks to social gaming to drive recruitment

The Royal Navy has launched an interactive gaming challenge across Facebook and iPhone/iPad apps in a bid to drive recruitment of undergraduates.

Royal Navy hoping to drive recruitment with Engineer Officer Challenge

It has rolled out a bew version of its ‘Royal Navy Engineer Officer Challenge’ game, created by Marvellous, to motivate potential recruits to apply for weapon, marine and air engineer officer roles.

Users complete five missions, based on board a Royal Navy Type 45 Destroyer and one of its nuclear submarines, to test decision-making skills under pressure. They can then share their scores on Facebook.

The apps, , also gives in-depth information on a career in the Royal Navy and allows users to request a call back.The iPhone and iPad apps are available for free from the App Store.

The Royal Navy launched its original version of the challenge in 2009.

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