The bank is to launch a one-month campaign with the e-tailer across youth-targeted information and entertainment portal Student123.com and uni-versity evaluation site studentguide.co.uk.
Web site users are being offered deals that include a £40 deposit or a Student Starter Kit, which comes with a toaster, a kettle and a radio alarm clock.
Those who apply before 20 September will receive a £10 gift certificate that can be used at Amazon.co.uk.
The campaign will use executions including Tangozebra's patented Overlayz, which will feature a toaster that floats across the web page. Other activity will include banners and a financial advertorial explaining Student Account products.
A branded newsletter is also being sent out to about 50,000 relevant Student123.com and studentguide.co.uk members.
"This campaign is designed to sign up undergraduate accounts by targeting 17- to 19-year-olds who are heading for university, said Paul Heming, managing director of Punch Media, the company that runs both Student123.com and studentguide.co.uk.
To sign up for the account, which offers a student credit card, special deals on insurance and access to financial advisers, users are sent to www.natweststudents.com.
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