secret cricketer

NatWest 'secret cricketer' by Glue Isobar

August 24, 2011

NatWest 'secret cricketer' by glue Isobar
NatWest 'secret cricketer' by glue Isobar

A new digital campaign for the NatWest Cricket Club features the former England captain Michael Vaughan undercover in a local club game.

The concept was by Glue Isobar, with PR by M&C Saatchi Sports & Entertainment, to showcase NatWest’s support for grassroots cricket via the club.

The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club.

Credits

Copywriter
Matt Gilbert
Art director
Dave Tokley
Planner
Jonas Thaysen
Account director
Joe Poynter
Media planner
M&C Saatchi
Production company
Outsider
Director
James Rouse
Editor
Owen Oppenheimer
Post-production
Prime Focus
Audio post-production
Factory

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