Annett is one of two signings to Natmag eNgage, which the publisher set up last autumn to take more of a portfolio approach to its magazines and websites.
She takes up the new role of strategist, with a brief to talk to media agencies’ business directors, marketing directors and planners about creative solutions with a brand and platform-neutral approach. Sinem Hussein, group promotions director in Natmags’ young women’s group, moves to the same role.
They will report to strategic sales director James Hayr, who recently joined Natmags from Emap, where he was a creative media director in the group’s full-service marketing communications team, Emap2.
The three-person team aims to offer a central point of contact for cross-portfolio and cross-platform deals, including promotions, display ads, creative media, digital media and events.
Hayr said Annett and Hussein’s different backgrounds would encourage fresh thinking when talking to agencies, which are increasingly expecting publishers to offer a portfolio sell.
“Having client relationships on a brand-by-brand basis has been an Achilles heel for us as the industry has moved on,” he said.
“We needed some inside knowledge and a completely different attitude and insight into how to respond to agencies’ needs,” he said.
She takes up the new role of strategist, with a brief to talk to media agencies’ business directors, marketing directors and planners about creative solutions with a brand and platform-neutral approach. Sinem Hussein, group promotions director in Natmags’ young women’s group, moves to the same role.
They will report to strategic sales director James Hayr, who recently joined Natmags from Emap, where he was a creative media director in the group’s full-service marketing communications team, Emap2.
The three-person team aims to offer a central point of contact for cross-portfolio and cross-platform deals, including promotions, display ads, creative media, digital media and events.
Hayr said Annett and Hussein’s different backgrounds would encourage fresh thinking when talking to agencies, which are increasingly expecting publishers to offer a portfolio sell.
“Having client relationships on a brand-by-brand basis has been an Achilles heel for us as the industry has moved on,” he said.
“We needed some inside knowledge and a completely different attitude and insight into how to respond to agencies’ needs,” he said.
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