The activity, created by TDA, includes press ads, in-store posters and direct mail. The agency has created two executions to target 25- to 44-year-olds.
The Regular Savings account gives customers who pay in a maximum of £250 a month 6.25% interest. Its flexibility enables customers to pay in a smaller amount, but receive a lower interest rate.
Online support has been created by XM London, while a radio campaign is being handled by Radioville.
The work builds on the 'Fishing' TV ad campaign created by Leagas Delaney.
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