McQueen, previously divisional director for mortgages and general insurance, is tasked with devising a new marketing strategy for Nationwide with its newly-appointed ad agency 18 Feet & Rising.
Boulton, following senior marketing roles at Halifax and HSBC, is leaving "as a consequence" of the appointment. He oversaw the brand's recent agency pitch and the launch of a World Cup-themed ad campaign featuring characters from BBC comedy 'Little Britain'. He is not believed to have another job to go to.
Former Portman Building Society marketing director McQueen will report to Nationwide's group product and marketing director, Chris Rhodes. He has also held marketing positions at Readers Digest, Moneywise Magazine, The Street.co.uk, online bookseller BOL.com and Goldman Sachs.
Rhodes said: "Andy has driven forward Nationwide's mortgage and general insurance strategy over the past few years, and I know he will apply that same passion and determination to his new role.
"Nationwide is a strong brand that resonates with the British public and we have made great progress differentiating our products and services in the market. Andy will be responsible for maximising the potential of our brand and moving our marketing and customer strategy to a new level."
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