The news comes less than a year after the building society said it would be ending its seven-year link with the Football Association to concentrate on TV advertising.
The new deal is worth £5m less than Nationwide's previous £25m sponsorship. When Nationwide initially withdrew from negotiations to renew its sponsorship, Pepsi also pulled the plug on its association with the FA amid speculation that sponsors did not find the deals were value for money (Marketing 12 October 2005).
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