The £2 game offers players the chance to win up to £50,000.
The ad, by Abbott Mead Vickers BBDO, features a prehistoric jungle theme. It breaks on Sunday and will run until 18 October.
Camelot said TV-advertised games generate, on average, an extra 69% in sales.
Duncan Malyon, sales director at Camelot, says: ‘The new Pot of Gold Scratchcard is a bright and cheerful game with a strong ‘luck' theme. I'm sure players the length and breadth of the country will be keen to try to win their own ‘pot of gold.'
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