The TV ad, by Abbott Mead Vickers BBDO, is the third in the ‘Think Lotto' series, which first aired in November last year.
It shows three men breaking into a football ground at night before running on to the pitch to score a goal.
A voiceover says: ‘Here's to the ones who think life's too short to wonder what if...'
It will be supported by in-store and digital activity. Camelot will also launch a campaign about on playing online on 15 June.
Richard Bateson, marketing director at Camelot, said: ‘It's everybody's dream - and that includes 32-year-old marketing directors - to score a goal on their own club's hallowed turf.'
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