National Geographic extends relationship with Epsilon

NEW YORK - The National Geographic Society has extended Epsilon's contract for database hosting and marketing services.

Epsilon has hosted and managed National Geographic's enterprise marketing database, which now contains more than 45m members, consumer and prospect records, since 1997.

The society also uses Epsilon's permission-based email and information targeting services.

Dave Wasdahl, vice president of marketing services at National Geographic, said: "With such a vast membership base and multiple channels of communications, managing our database platform ensures we can connect with our key audiences.

"Epsilon has played a significant role in our marketing strategy both on the database and email side, and we're pleased to continue investing in our relationship."

The National Geographic Society is non profit-making and reaches more than 360m people each month through its magazines, the National Geographic TV channel, television documentaries, music and radio, films, books, DVDs, live events and interactive media.