The campaign will comprise a point-of-purchase suite of wobblers, hanging banner, bunting, till stickers, tree decorations and staff badges, and features a Christmas cracker-themed creative with gift vouchers bursting out.
Approximately 1,500 members of the Horticultural Trade Association will be selling 拢20, 拢10, 拢5 and 拢1 denomination vouchers that can be spent on more than 90,000 garden products.
The in-store activity follows on from two trade mailers that succeeded in generating 95 direct-related voucher orders, a 6.9% response rate.
David Butler, marketing manager for NGGV, said: "Vouchers make the ideal Christmas gift. They are accepted across the country and can be used to buy a vast variety of products, plants and furniture for the garden."
Simon Breen, account director at Triangle, said: "The shopfloor can get especially crowded at this time of year, so we needed a solution that creates stand and that will work across the board -- from DIY multiples to specialist nurseries.
"We opted for a Christmas cracker creative as it is the perfect symbol of the excitement, surprise and giving nature of Christmas."
Triangle has worked with the Horticultural Trade Association for three years to increase sale and awareness of National Garden Gift Vouchers.
The Horticultural Trade Association is a not-for-profit trade body for the gardening undustry, representing manufacturers, growers, retailers and landscapers.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .