Nando's, the Portuguese chicken restaurant, is launching a digital campaign later this week, fronted by US comedian Reggie Watts, encouraging consumers to "make some noise".
Consumers can upload noises and beats associated with the restaurant to and mix them with other peoples', including Reggie Watts', to create tracks which they can share via Facebook and Twitter.
It will be supported by a six-month radio and digital campaign, launching this week, including a tie-up with Global Radio and ads on Spotify.
The website and campaign were created by Farm and media planning and buying was handled by .
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